The annual conference held by the National Association of Petroleum Explorationists (NAPE) is one of the most anticipated events in the Nigerian Energy sector and it attracts professionals from various parts of Nigeria. As part of the activities for the 41st annual conference, the Association held a series of pre-conference short courses on industry-related topics. Attending the two-day short course on “Strategic Communications, Crisis and Stakeholder Management in the Energy Industry” was eye-opening for me.
The Media landscape around the world has changed because of Media Convergence and Social Media. There are now many lines that must now be monitored by businesses to manage the narrative about their operations. Organisations in the industry need to pay more attention to the Media and their brand because it will protect them long term.