
Joba Ojelabi: The False Choice Between Product-Led and Sales-Led Marketing
‘Joba Ojelabi is a marketing professional who leads marketing at FlashChange Limited. He writes about marketing, human behaviour and culture, with

‘Joba Ojelabi is a marketing professional who leads marketing at FlashChange Limited. He writes about marketing, human behaviour and culture, with

Meet Ruth Dero, Deputy Director, Corporate Communications, National Syndemic Diseases Control Council (NSDCC). In this edition of The Comms Spotlight, Ruth shares

Tobi Rasaq Alaka is a Corporate Communications and Marketing Operations Leader who writes about strategic communications, public relations, reputation management, executive

Meet Uchenna Ibemere, a communications and marketing executive with over two decades of experience in the communications profession. Uchenna currently leads

“Monitoring collects evidence, interpretation creates value.” In this article, Mildred T. Kaunda, Founder and Managing Consultant, Cutting Edge PR Zambia, explains

In this edition of the Comms Spotlight, Winnifred Akiso, Communications Specialist and Lead Communications Focal Point at the Nairobi Convention Secretariat,

Agency 101 is a practical guide designed to help aspiring and early-career professionals build future-proof careers in Public Relations. Developed by

This monthly series gives you a behind-the-scenes look at A Day in the Life of a Comms Professional. Meet Carol Rugege,

Meet Michael Adenmosun, Communications Officer at DigiCivic Initiative. In this edition of the Comms Spotlight, he shares how his work in

The 5Cs of Communication are often introduced in the classroom, but their value extends far beyond academic theory. In this article,