Rick Nwanso is a young motivation-driven personality with core interests in Media, Corporate Communications and a passion for storytelling. Having a background of 15+ years in multiple industries, he founded ‘êth Communications, a Strategic Public Relations and Communication agency. Despite his background in the sciences, he discovered a passion for building brands and has built on that ever since.
Tell us what you do as the Founder & CEO at’ êth Communications.
Having a 15+ years background in Public Relations, Marketing, and Communications has helped me in leading a team that delivers exceptional first-class services through Strategic Communication Planning, Media Relations, Content Development, Brand Ideation and Development, Influencer Partnerships and Management, Social Media Management, Event Management, Crisis Communication, Media Buying, Market Research and Analysis.
My key responsibility in this role is to manage the company’s process, oversee and manage the agency’s relationship with its various clients, and ensure we help our clients meet their desired business and campaign objectives. I also act as the primary business development personnel by contacting prospective clients and partners and ensuring the agency’s business goal is met.
My role also involves drawing up profiles, fact sheets and feedback statistics for media–based projects, developing brand strategy that effectively communicates brand values, brand standardisation and ensuring the standard look and feel through company livery.
How did you begin your career in Communications?
My career in the Media and Communications space began when I completed my secondary school education. I have a science background, but I had the flair to try things and attend events. This led me to volunteer at the Future Awards Africa in 2007.
Volunteering at the Future Awards Africa sparked my passion for amplifying brands and events on relevant media and communicating with their target audiences.
In 2008, I joined the Red Media Africa (formerly RedSTRAT Communications) team, where I honed my skills in Brand Storytelling, Media Relations and monitoring, Communication Management, Campaign Management & monitoring, Event Planning, etc.
What challenges do you face as a Communications Specialist at the helm of multiple businesses, and how do you deal with them?
One challenge that comes to mind I have faced as a Communications specialist revolves around managing client’s reputation.
Tell us about a project or a campaign you’ve worked on that stands out to you till date.
One campaign that stands out for me was working on the OPPO Mobile brand from its launch in the Nigerian market, building media trust, increasing brand awareness/Share of Voice, and making the OPPO brand stand out in an already saturated smartphone market.
Your career journey so far has been quite interesting. What motivates you to keep going?
One of the great motivators that keeps me going is telling impactful stories and client satisfaction.
What advice would you give your younger professional self?
Build a firm foundation in both Strategic Communications and telling impactful stories.
Focus on continuous learning and professional development, such as pursuing certifications and participating in industry-related courses.
Gain experience across various business verticals to develop a versatile skill set
