This week on the Comms Spotlight, we’re featuring Julia Ayieko. She is the Communication Officer at the Green Belt Movement and she is passionate about Public Communications. Julia’s journey, though successful, has not been without challenges. In our interview with her, she shares with us how she tackled those challenges, and provides solid advice to younger professionals on how to remain ahead in the Communications career.
Can you tell us what you do as the Communication Officer at The Green Belt Movement?
I am responsible for the day-to-day running of The Green Belt Movement Communications Channels. These include: Managing the social media and website by generating and posting content, creating and disseminating publications on behalf of GBM, managing the external stakeholders, graphic design, photo and video editing, as well as working with the Programs department to ensure that all ongoing projects are well documented visually. I also provide support to GBM’s administration department when needed.
How did you begin your career in Communications?
Well, initially I wanted to be a video editor but I found myself drawn to Communication. What started as a simple transcription assignment by my then supervisor, transitioned into a career in Public Communications until where we are now.
What challenges have you faced in your career so far and how have you overcome these challenges?
I would say assimilating into the Communications Professional role back in the day. Given that I studied production as my first degree settling into the profession was a great challenge, but I am glad it worked out well. Additionally, I would say the need to prove your value to your would-be clients. I remember there were times when we were denied opportunities simply because the client did not understand the communication value, they would get working with us. With the evolution of Communications throughout the years, I am glad this perspective is changing.
What book or resources have been very valuable to you as a communications professional? Please share a few with us.
I am currently pursuing my Graduate Degree so most of my reading is centred on that. But I would recommend PR Articles and Journals published in Academia. They offer quite a lot of insight into various fields of Communication.
If you could change something about your career journey, what would it be?
Everyone’s journey is different, and I do not think there is anything I would change in mine. The challenges along the way have been lessons that have changed my perspective and given me a better sense of direction.
What advice will you give to your younger professional self?
I would tell my younger professional self to have more confidence and believe in the process. Despite the challenges that may come over the years, professional and personal growth will be worth it.