Whether you’re a communications professional looking to hone your skills or you just want to expand your knowledge, books are a great way to stay updated and learn from masters in the game.
Yes, it’s true that there are many great books out there which begs the question, “Which one do I read?”
That’s why we’ve put together this post. Among the many very valuable books that are available today, these are the five you should totally read this year:
PR Technology Data and Insights
It’s no longer news that data is gold. And running a campaign without the right insights will eventually become an effort in futility.
With PR Technology, Data and Perceptivity, you will learn how to optimize technology, lead with data, quantify the impact of your PR efforts and deliver results that will empower administrative decisions.
The book features case studies from the financial services, technology, and automotive industries, as well as practical examples from Adobe, Mastercard, Southwest, Ford and other world class brands which you can seamlessly apply to your projects and briefs.
A Modern Guide to Public Relations – Unveiling the Mystery of PR
A refreshing and no-frills account of working in Public Relations, this book outlines all you need to know about working with bloggers, podcasters, influencers and traditional media to push-out newsworthy content, get better results from your media and influencer engagement and much more.
The book is especially useful for professionals who are still finding their feet in the industry. For the more experienced professionals, it brings a refresher on principles and methodologies long forgotten. In all, it is a great read for every communicator and PR professional.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
If you’ve been trying to navigate all the changes the digital age has brought to the profession, this is the book for you. Tilting more towards the academic side, Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of communicators and PR professionals in redefining the way PR and Brand Communications is leveraged in the digital age.
It is true that the status quo has changed but brands can still remain authentic and carve their own niche by using the right approach and striking the right balance between PR and Brand Communications.
Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line
Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line explores the changing world of reputation management and shifting expectations from consumers and the audience at large. With people across the world becoming more socially conscious, brands are often one little decision away from a crisis.
This is where Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line comes in. It offers practical guidance on the PR strategies to use to ensure the reputation of your brand is protected and you also stay on top of little issues that could possibly amplify into a full blown crisis.
We don’t need to tell you that this is definitely a must read!
Barriers Hindering Effective Internal Communication: PR in Business
More than ever, organizations need to pay attention to the power of Internal Communication. Not only does it boost productivity and team cohesion, it also allows employees to become strong advocates for the brand. In essence, internal communication has an enormous influence on your company’s performance, productivity or external character.
With Barriers Hindering Effective Internal Communication: PR in Business, you’ll learn how to strategically harness the power of internal communication for the benefit of your organization and you’ll also gain insights into best practice that you’ll absolutely need.
We hope you’ll find these books helpful as you work towards putting your best foot forward every day on the job!