
Yvonne Kageha: Know them to reach them – The Real Power of Audience Segmentation in Communications & Marketing Campaigns
Too many campaigns fail not because the message is wrong, but because it reaches the wrong audience. In this article, Yvonne

Too many campaigns fail not because the message is wrong, but because it reaches the wrong audience. In this article, Yvonne

Today’s Comms Spotlight features Faith Ememodo, Doctoral Candidate in Educational Leadership at Oral Roberts University and CEO of Rise Communications Consultancy.

“Some of the best campaigns did not come from dashboards; they came from a hunch or a bold creative leap, so

This week’s Comms Spotlight features Justin Nkunzimana, Communications Officer at CorpsAfrica Rwanda, who shares his career journey, reflections on ethical storytelling,

Meet Ally Nguba, a Communications professional whose day is focused on creating content, supporting projects, and collaborating with teams. He has

This week’s Comms Spotlight shines on Agenga Wanjiku Hellen, a communications leader whose career has evolved from the newsroom to corporate

This week’s article is written by Muthoni Wahome, a communications expert and consultant based in Nairobi. In this piece, Muthoni offers

This week on The Comms Spotlight, Communications and Digital Strategy professional, Maureen Mutisya, shares her career journey, from posting witty takes

Regine le Roux is the Founder and Managing Director of Reputation Matters. Whistleblowing exists for a reason. In a country

This week on the Comms Spotlight series, we feature Nuru Ngailo, Regional Communications Officer at the African Society for Laboratory Medicine.