In this week’s Comms Spotlight, Nosike Nwigene, PR Account Manager and Strategic Media Consultant at InsiderPR and Nonfictly shares his career journey with us. From student events to shaping Communications for startups and global initiatives, Nosike has seen the power communicators have to open doors and influence decisions even up to national level. Dive into his career story for some inspiration.
How did you get started in the field of communications?
It has been a non-linear path. I have always been a writer, but my interest in marketing, especially through event roles at university, led me into social media, copywriting and digital marketing.
This eventually brought me to a US-based tech PR and business advisory firm focused on emerging markets, where I immersed myself in the work and learnt from others. Special mention to my InsiderPR colleagues.
Tell us about your role as PR Account Manager and Strategic Media Consultant at InsiderPR and Nonfictly?
After three years in digital and account support roles at InsiderPR, I became an Account Manager, leading client relationships and service delivery.
I advised startups and experts on communications and digital strategy, secured media coverage, and positioned them for VC investment through speaking and industry opportunities including podcasts, panels and global platforms. I now apply those lessons to advising early-stage startups who need access to this level of support at Nonfictly.
In your work with the World Bank, you simplify technical climate finance content for wider audiences. Can you walk us through how you approach this process and what you’ve learnt from it?
The team at the Climate Investment Funds is very particular about how it communicates its impact, and from this I’ve learnt simpler is better.
For my approach, I start by asking if I can explain the concepts simply enough for my grandmother to understand. If not, I research and immerse myself until I can. From there, it is about clarity, avoiding jargon, and shaping messages people can grasp quickly, with input from my team lead where needed.
Tell us about one challenge you’ve faced on your journey and how you handled it.
Early in my career, I struggled because I avoided the groundwork and resisted feedback. Guidance and mentorship helped me realise growth comes from doing the hard work and listening to people better at it than you.
Once I put in the effort, improvement came more easily and I never looked back.
Can you share a project or campaign that stands out to you to date? Why was this project or campaign so special?
I have been part of many that hold a special place in my heart, but at the moment, I would say working on policy advocacy for the Nigeria Startup Act (Startup Bill at the time). I was part of the unit that saw it through from a bill to when it received presidential assent and became law.
I joined for very personal reasons and was able to channel that into the work. The highlight was receiving a letter of commendation from the Office of the President of the Federal Republic of Nigeria.
What advice would you offer to young professionals looking to build impactful careers at a global level?
Throw yourself into experiences. Respect the rooms you are in, prepare thoroughly, and keep pushing yourself to grow.
