Tag: PR Measurement

Philip Odiakose: Bridging Theory and Practice – Integrating Measurement Education in Tertiary Curriculums

Tobi Alaka: Why Measuring ROI is Hard and How to Make It Easier for Communications Leaders in Startups

Philip Odiakose: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma

Philip Odiakose: Beyond the Algorithm – How Human Analysts Bring Real Value to PR Measurement

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