Agency 101 is a practical guide designed to help aspiring and early-career professionals build future-proof careers in Public Relations.
Developed by The Comms Avenue in collaboration with Redrick PR, with contributions from Blue Oceans Rwanda, Brandspark PR, ImageNation PR, Global Media Alliance, Magna Carta Reputation Management Consultants, and Redrick PR, the guide offers insider perspectives on agency life, career development, essential skills and what agencies look for in talent.
Published in celebration of World PR Day 2026 and its theme, The Golden Age of Strategic PR, this guide is packed with practical advice and industry insights to help you successfully navigate agency life and build a future-proof career in Public Relations.
